General Knowledge|Current Affairs|GK Today|Quiz|Trivia from General Knowledge Today » Banking Terms http://www.generalknowledgetoday.com gk today,latest gk,current affairs,general knowledge,gk,quiz,trivia,puzzles,gk sms and more Mon, 06 Feb 2012 10:35:19 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Infinia a premier credit card from HDFC Bank http://www.generalknowledgetoday.com/infinia-a-premier-credit-card-from-hdfc-bank-3668.htm http://www.generalknowledgetoday.com/infinia-a-premier-credit-card-from-hdfc-bank-3668.htm#comments Mon, 26 Sep 2011 15:43:59 +0000 admin http://www.generalknowledgetoday.com/?p=3668 HDFC Bank has launched a premier credit card, Infinia, for the high net-worth community in India. The card is expected to compete with American Express or Amex card.

]]> http://www.generalknowledgetoday.com/infinia-a-premier-credit-card-from-hdfc-bank-3668.htm/feed 1 Random Quiz http://www.generalknowledgetoday.com/random-quiz-3614.htm http://www.generalknowledgetoday.com/random-quiz-3614.htm#comments Fri, 16 Sep 2011 16:11:10 +0000 admin http://www.generalknowledgetoday.com/?p=3614 1. According to monetary policy for 2011-12 announced by RBI, the projection of money supply growth for 2011-12 is placed at _____.

a) 15%
b) 16%
c) 17%
d) 19%

The Correct option is – (b) 16%

2. Which of the following represents the budget estimates for net market borrowings by the Union government during 2011-12?

a) Rs. 343,00 crores
b) Rs. 324,50 crores
c) Rs. 452,60 crores
d) Rs. 574,60 crores

The Correct option is – (a) Rs. 343,00 crores

3. According to the budget estimate of 2011-12, the plan expenditure is estimated at

a) Rs 4,52,347 crore
b) Rs 4,32,527 crore
c) Rs 4,41,547 crore
d) Rs 4,24,567 crore

The Correct option is – (c) Rs 4,41,547 crore

4. What is the code name given to the collective international action under UN authority to protect the Libyan people against Muammar Gaddafi’s forces?

a) Operation Ortsac
b) Operation Trident
c) Operation Swift Strike
d) Operation Odyssey Dawn

The Correct option is –(d) Operation Odyssey Dawn

5. As per the Index of Government Economic Power (IGEP) 2011, released by the Ministry of Finance during Economic Survey 2010-11, what is India’s rank in the
IGEP list of economy of around 112 global countries?

a) 3rd
b) 5th
c) 7th
d) 9th

The Correct option is – (b) 5th

6. Which of the following persons has been awarded with the prestigious Sydney Peace Prize for the year 2011?

a) Binayak sen
b) Larry Ellison
c) Mark Zuckerberg
d) Julian Assange

The Correct option is – (d) Julian Assange

7. What is the name of pilot project recently launched by President Pratibha Patil which aims to empower women in rural areas through telecom services?

a) Indira Awaz
b) Awaz Uthao
c) Sanchar Shakti
d) Soochna Shakti

The Correct option is – (c) Sanchar Shakti

8. Which among the following states retained top slot in the list of The Economic Freedom Rankings of the States of India, 2011, recently released by the Planning
Commission?

a) Kerala
b) Tamil Nadu
c) Maharashtra
d) Andhra Pradesh

The Correct option is – (b) Tamil Nadu

9. India’s first Titanium Sponge plant, with a capacity of 500 tonnes, recently has been inaugurated by Defence Minister AK Antony at which of the following locations?

a) Kollam (Kerala)
b) Dhubri (Assam)
c) Angul (Odisha)
d) Udupi (Karnatka)

The Correct option is – (a) Kollam (Kerala)

10. Recently PSLV-C16 rocket launched by Indian Space Research Organisation (ISRO) from Sriharikota. In context of space research programme, what is the
expansion of term PSLV?

a) Power Satellite Launch Vehicle
b) Plane Satellite Light Vehicle
c) Plane Satellite Launch Vehicle
d) Polar Satellite Launch Vehicle

The Correct option is – (d) Polar Satellite Launch Vehicle

]]> http://www.generalknowledgetoday.com/random-quiz-3614.htm/feed 0 Bank Exam Special-Things to Know http://www.generalknowledgetoday.com/bank-exam-special-things-to-know-3558.htm http://www.generalknowledgetoday.com/bank-exam-special-things-to-know-3558.htm#comments Tue, 30 Aug 2011 18:43:57 +0000 admin http://www.generalknowledgetoday.com/?p=3558 The first bank in India to be given an ISO Certification
-Canara Bank

The first bank in Northern India to get ISO 9002 certification for their selected branches
-Punjab and Sind Bank

The first Indian bank to have been started solely with Indian capital
-Punjab National Bank

The first among the private sector banks in Kerala to become a scheduled bank in 1946 under the RBI Act
-South Indian Bank

India’s oldest, largest and most successful commercial bank, offering the widest possible range of domestic, international and NRI products and services, through its vast network in India and overseas
-State Bank of India

India’s second largest private sector bank and is now the largest scheduled commercial bank in India
-The Federal Bank Limited

Bank which started as private shareholders banks, mostly Europeans shareholders
-Imperial Bank of India

The first Indian bank to open a branch outside India in London in 1946 and the first to open a branch in continental Europe at Paris in 1974
-Bank of India, founded in 1906 in Mumbai

The oldest Public Sector Bank in India having branches all over India and serving the customers for the last 132 years
-Allahabad Bank

The first Indian commercial bank which was wholly owned and managed by Indians
-Central Bank of India

Bank of India was founded in 1906 in Mumbai. It became the first Indian bank to open a branch outside India in London in 1946 and the first to open a branch in continental Europe at Paris in 1974.

]]> http://www.generalknowledgetoday.com/bank-exam-special-things-to-know-3558.htm/feed 0 List of Public Sector Banks,Private Banks and Foreign Banks in India http://www.generalknowledgetoday.com/list-of-public-sector-banksprivate-banks-and-foreign-banks-in-india-3559.htm http://www.generalknowledgetoday.com/list-of-public-sector-banksprivate-banks-and-foreign-banks-in-india-3559.htm#comments Tue, 30 Aug 2011 18:43:29 +0000 admin http://www.generalknowledgetoday.com/?p=3559 Public Sector Banks

  • Allahabad Bank

  • Andhra Bank

  • Bank of Baroda

  • Bank of India

  • Bank of Maharashtra

  • Canara Bank

  • Central Bank of India

  • Corporation Bank

  • Dena Bank

  • Indian Bank

  • Indian Overseas Bank

  • Oriental Bank of Commerce

  • Punjab & Sind Bank

  • Punjab National Bank

  • Syndicate Bank

  • UCO Bank

  • Union Bank of India

  • United Bank of India

  • Vijaya Bank

Private Banks in India

  • Bank of Punjab

  • Bank of Rajasthan

  • Catholic Syrian Bank

  • Centurion Bank

  • City Union Bank

  • Dhanalakshmi Bank

  • Development Credit Bank

  • Federal Bank

  • HDFC Bank

  • ICICI Bank

  • IDBI Bank

  • IndusInd Bank

  • ING Vysya Bank

  • Jammu & Kashmir Bank

  • Karnataka Bank

  • Karur Vysya Bank

  • Laxmi Vilas Bank

  • South Indian Bank

  • United Western Bank

  • UTI Bank

Foreign Banks in India

  • ABN-AMRO Bank

  • Abu Dhabi Commercial Bank

  • Bank of Ceylon

  • BNP Paribas Bank

  • Citi Bank

  • China Trust Commercial Bank

  • Deutsche Bank

  • HSBC

  • JPMorgan Chase Bank

  • Standard Chartered Bank

  • Scotia Bank

  • Taib Bank

]]> http://www.generalknowledgetoday.com/list-of-public-sector-banksprivate-banks-and-foreign-banks-in-india-3559.htm/feed 0 The BSE Sensex or Bombay Stock Exchange http://www.generalknowledgetoday.com/the-bse-sensex-or-bombay-stock-exchange-2-3326.htm http://www.generalknowledgetoday.com/the-bse-sensex-or-bombay-stock-exchange-2-3326.htm#comments Thu, 14 Jul 2011 15:07:46 +0000 admin http://www.generalknowledgetoday.com/?p=3326 BSE Sensex or Bombay Stock Exchange Sensitive Index is a value-weighted index composed of 30 stocks that started January 1, 1986. The Sensex is regarded as the pulse of the domestic stock markets.

The Bombay Stock Exchange SENSEX also referred to as BSE 30 is a free-float market capitalization-weighted index of 30 well-established and financially sound companies listed on Bombay Stock Exchange. The 30 component companies which are some of the largest and most actively traded stocks, are representative of various industrial sectors of the Indian economy. Published since January 1, 1986, the SENSEX is regarded as the pulse of the domestic stock markets in India.

The base value of the SENSEX is taken as 100 on April 1, 1979, and its base year as 1978-79. On 25 July, 2001 BSE launched DOLLEX-30, a dollar-linked version of SENSEX. As of 21 April 2011, the market capitalisation of SENSEX was about Indian Rupee symbol.svg 29,733 billion (US$663 billion) (42.34% of market capitalization of BSE), while its free-float market capitalization was Indian Rupee symbol.svg 15,690 billion (US$350 billion).

]]> http://www.generalknowledgetoday.com/the-bse-sensex-or-bombay-stock-exchange-2-3326.htm/feed 1 Common Exam for Recruitment in Banks http://www.generalknowledgetoday.com/indian-bank%e2%80%99s-association-notice-of-common-exam-for-recruitment-in-banks-3305.htm http://www.generalknowledgetoday.com/indian-bank%e2%80%99s-association-notice-of-common-exam-for-recruitment-in-banks-3305.htm#comments Sun, 10 Jul 2011 13:32:38 +0000 admin http://www.generalknowledgetoday.com/?p=3305 Indian Bank’s Association has issued Notice for Common Exam of Personnel in Clerical Cadre and Entry Level Officers. It has been decided to introduce a system of common exam for initial short listing of the candidates for selection of personnel in clerical cadre and entry level officer cadre and specialist officers.The exam will be conducted by the Institute of Banking Personnel Selection (IBPS) twice in a year for each cadre.
Candidates appearing for the exam will be given a score card. The score card will be valid for 1 year. Banks who want to recruit candidates will invite applications from candidates who hold valid score card.

Participated banks are Allahabad Bank, Bank of Baroda, Bank of India, Central Bank of India, Bank of Maharashtra, Andhra Bank, Canara Bank, Corporation Bank, Dena Bank, Indian Bank, Indian Overseas bank, OBC, PNB, Punjab & Sind Bank, Syndicate Bank, Union Bank of India, United Bank of India, UCO Bank and Vijaya Bank.

For other details regarding Indian Bank’s Association Common Recruitment exam visit at the following link:

Indian Bank’s Association Website

for Latest Executive Jobs  in India :  www.JobsKut.com

for Government and Public Sector Jobs  in India:  www.SarkarJobs.com

]]> http://www.generalknowledgetoday.com/indian-bank%e2%80%99s-association-notice-of-common-exam-for-recruitment-in-banks-3305.htm/feed 0 The Sahaj and Sugam http://www.generalknowledgetoday.com/the-sahaj-and-sugam-3119.htm http://www.generalknowledgetoday.com/the-sahaj-and-sugam-3119.htm#comments Mon, 13 Jun 2011 15:29:29 +0000 admin http://www.generalknowledgetoday.com/?p=3119 The Union Finance Ministry has introduced simpler income tax return forms ‘Sahaj’ and ‘Sugam’. While ‘Sahaj’ is for salaried people, ‘Sugam’ return form is applicable for small businessmen and professionals covered under presumptive taxation.

]]> http://www.generalknowledgetoday.com/the-sahaj-and-sugam-3119.htm/feed 3 Mutual funds ,its advantages and disadvantages http://www.generalknowledgetoday.com/mutual-funds-its-advantages-and-disadvantages-2797.htm http://www.generalknowledgetoday.com/mutual-funds-its-advantages-and-disadvantages-2797.htm#comments Sat, 09 Apr 2011 03:02:50 +0000 admin http://www.generalknowledgetoday.com/?p=2797 A mutual fund is a professionally-managed type of collective investment scheme that pools money from many investors to buy stocks, bonds, short-term money market instruments, and/or other securities.

Advantages and disadvantages of mutual funds

Mutual funds have advantages compared to direct investing in individual securities. These include:

  • Diversification
  • Ability to redeem daily at net asset value (the value of a proportional share of the fund’s assets)
  • Professional investment management
  • Ability to participate in investments that may be available only to larger investors
  • Government regulation

Mutual funds have disadvantages as well, which include:

  • Fees
  • Less control over timing of recognition of gains and losses
  • Less predictable income
  • No opportunity to customize

Performance of Mutual Funds  in  India,2010

According to the Association of Mutual Funds in India (Amfi), the industry’s average asset under management (AAUM) stood at Rs 6,58,914 crore (SBI MF did not declare its AUM till the copy was released), as against Rs 7, 47, 204 last year.

Industry experts say the primary reason for the dip could be outflows from the ultra-short-term funds after the mark-to-market norms were introduced in the middle of the last financial year.

The Securities and Exchange Board of India (Sebi) had mandated that debt securities with maturity of up to 182 days be valued at their weighted average market price from August 1 rather than the earlier practice of valuation on the basis of amortization. Ultra-short term funds or liquid-plus schemes have a maturity of over 91 days.

Liquid-plus funds were favoured by firms and banks as they generated annual returns of 5.5 per cent, while liquid schemes and banks’ short-term fixed deposits could give just 4.25 per cent.

Almost half of the 43 players in the industry reported decline in assets.

Among the top five players which control 70 per cent of the total assets, UTI MF was hit the hardest as its AAUM plunged over 16 per cent.

]]> http://www.generalknowledgetoday.com/mutual-funds-its-advantages-and-disadvantages-2797.htm/feed 0 Common Economic Terms http://www.generalknowledgetoday.com/common-economic-terms-2751.htm http://www.generalknowledgetoday.com/common-economic-terms-2751.htm#comments Wed, 30 Mar 2011 18:24:49 +0000 admin http://www.generalknowledgetoday.com/?p=2751 Floating Debt: Generally, any short-term debt, specifically, the part of the national debt that consists of short-term borrowing.Fringe benefits: Rewards for employment over and above the wager paid. e.g. goods at a discount, subsidized meals, arrangements, etc.

Fiscal Policy: that part of government policy which is concerned with raising revenue through taxation and deciding on the level and pattern of expenditure.

Fixed Costs: Costs which in the short run do not vary with outputs. These costs are borne even if no output is produced.

Asset: Anything of monetary value that is owned by a person. Assets include real property, personal property, and enforceable claims against others (including bank accounts, stocks, mutual funds, and so on)

Base year: In the construction of an index, the year from which the weights assigned to the different components of the index is drawn. It is conventional to set the value of an index in its base year equal to 100. Bear: An investor with a pessimistic market outlook; an investor who expects prices to fall and so sells now in order to buy later at a lower price. A Bear Market is one which is trending downwards or losing value.

Bid price: The highest price an investor is willing to pay for a stock.

Bill of exchange: A written, dated, and signed three-party instrument containing an unconditional order by a drawer that directs a drawee to pay a definite sum of money to a payee on demand or at a specified future date. Also known as a draft. It is the most commonly used financial instrument in international trade.

Bond: A certificate of debt (usually interest-bearing or discounted) that is issued by a government or corporation in order to raise money; the bond issuer is required to pay a fixed sum annually until maturity and then a fixed sum to repay the principal. Bonds guide.

Collateral security: Additional security a borrower supplies to obtain a loan.

Compound interest: Interest paid on the original principal and on interest accrued from time it became due.

Consumer Surplus is the difference between the price a consumer pays and what they were prepared to pay.

Direct tax: A tax that you pay directly, as opposed to indirect taxes, such as tariffs and business taxes. The income tax is a direct tax, as are property taxes. See also Indirect Tax.

Double taxation: Corporate earnings taxed at both the corporate level and again as a stockholder dividend

Exchange rate: The price of one currency stated in terms of another currency, when exchanged.

Inflation is the percentage increase in the prices of goods and services.

Repo rate: This is one of the credit management tools used by the Reserve Bank to regulate liquidity in South Africa (customer spending). The bank borrows money from the Reserve Bank to cover its shortfall. The Reserve Bank only makes a certain amount of money available and this determines the repo rate. If the bank requires more money than what is available, this will increase the repo rate – and vice versa.

Revenue expenditure: This is expenditure on recurring items, including the running of services and financing capital spending that is paid for by borrowing. This is meant for normal running of governments’ maintenance expenditures, interest payments, subsidies and transfers etc. It is current expenditure which does not result in the creation of assets. Grants given to State governments or other parties are also treated as revenue expenditure even if some of the grants may be meant for creating assets.

Subsidy : Financial assistance (often from the government) to a specific group of producers or consumers.

]]> http://www.generalknowledgetoday.com/common-economic-terms-2751.htm/feed 0 Questions and Answers from Bank Exams-Marketing Knowledge Series http://www.generalknowledgetoday.com/questions-and-answers-from-bank-exams-marketing-knowledge-series-2723.htm http://www.generalknowledgetoday.com/questions-and-answers-from-bank-exams-marketing-knowledge-series-2723.htm#comments Sun, 27 Mar 2011 05:45:38 +0000 admin http://www.generalknowledgetoday.com/?p=2723 1.Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?
(a) To protect companies from each other
(b) To protect consumers from unfair business practices
(c) To protect the interests of society
(d) To protect businesses from unfair consumer demands

Answer : C

2.A “three-day cooling off period” in which buyers can cancel a contract after re-thinking it is to protect the consumer fromAnswer :
(a) creative selling (b) high pressure selling (c) detail selling (d) hard core selling

Answer : B

3.One of the most promising developments in multivariable segmentation is called _____ where a host of demographic and socioeconomic factors are used
(a) terragraphic segmentation (b) fermagraphic segmentation
(c) geothermy segmentation (d) geodemographic segmentation

Answer : D

4.One of the most common problems with using internal database information is thatAnswer :
(a) since it was probably collected for some other purpose, it may be incomplete or wrong.
(b) it is usually expensive to retrieve.
(c) top executives are usually unwilling to relinquish data, therefore, the data has limits.
(d) the data is almost always unsecured and therefore, suspect as to reliability

Answer : A

5.The last stage in the selling process is the _____ stage.
(a) approach (b) handling objections (c) closing (d) follow-up

Answer : D

6.When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n)Answer :
(a) vertical marketing system (b) parallel marketing system
(c) diversified marketing system (d) horizontal marketing system

Answer : D

7.The major advantage of survey research is itsAnswer :
(a) simplicity (b) structure (c) organization (d) flexibility

Answer : D

8.The _____ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency)
(a) product concept (b) production concept
(c) production cost expansion concept (d) marketing concept

Answer : B

9.A ____ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything
(a) demand (b) basic staple (c) product (d) service

Answer : D

10._____ is a person’s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment
(a) Psychographics (b) Personality (c) Demographics (d) Lifestyle

Answer : B

11.The place in the business buying behavior model where interpersonal and individual influence might interact is called the
(a) environment (b) response (c) stimuli (d) buying center

Answer : D

12.The course of a product’s sales and profits over its lifetime is called
(a) the sales chart (b) the dynamic growth curve
(c) the adoption cycle (d) the product life cycle

Answer : D

13.When companies make marketing decisions by considering consumer’s wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
(a) Innovative marketing (b) Consumer-oriented marketing
(c) Value marketing (d) Societal marketing

Answer : D

14.All of the following are thought to be sources if new product ideas EXCEPT.
(a) internal sources (b) customers (c) competitors (d) the local library

Answer : D

15.If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
(a) new brand strategy (b) line extension strategy
(c) multibrand strategy (d) brand extension strategy

Answer : D

16.If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies?
(a) market penetration (b) market development
(c) product development (d) diversification

Answer : D

17.When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____
(a) group (b) bi-variant population (c) sample (d) market target

Answer : C

18.Joining with foreign companies to produce or market products and services is called
(a) direct exporting (b) indirect exporting (c) licensing (d) joint venturing

Answer : D

19.If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem?
(a) Too much advertising (b) Too few social goods
(c) Cultural pollution (d) Too much political power

Answer : C

20.A(n) ____ is a name, term, sign, symbol, or design, or a combination of these that identifies the marker or seller of a product or service.
(a) product feature (b) sponsorship (c) brand (d) logo

Answer : C

21.If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability and high believability, the advertiser will probably choose which of the following mass media types?
(a) Newspapers (b) Television (c) Direct Mail (d) Radio

Answer : A

22.When producers, wholesalers, and retailers as a unified system, they comprise a
(a) conventional marketing system (b) power-based marketing system (c) horizontal marketing system (d) vertical marketing system

Answer : D

23.The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacture’s products in some way is called
(a) discount (b) allowance (c) premium (d) rebate

Answer : B

24.The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is calledAnswer :
(a) Geothermy (b) Demography (c) Ethnography (d) Hemos-popography

Answer : B

25.Today, advertising captures about ___ percent of total promotion spending
(a) 15 (b) 23 (c) 29 (d) 33

Answer : B

26.The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is calledAnswer :
(a) Marketing strategy (b) Marketing control
(c) Marketing analysis (d) Marketing implementation

Answer : D

27.The goal of the marketing logistics system should be to provideAnswer :
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.

Answer : B

28.The practice of going after a large share of a smaller market or subsets of a few markets is calledAnswer :
(a) undifferentiated marketing (b) differentiated marketing
(c) concentrated marketing (d) turbo marketing

Answer : C

29.The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution

Answer : A

30.If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding?
(a) Licensed brand (b) Manufacturer’s brand
(c) Private brand (d) Co-brand

Answer : A

31.If your company were to make light bulbs to be used in photocopies, you would most likely be selling to a ______ market.
(a) reseller (b) business (c) government (d) service

Answer : B

32._____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities
(a) Direct Mail (b) Outdoor (c) Online (d) Radio

Answer : C

33.If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the _______market.
(a) reseller (b) business (c) government (d) service

Answer : A

34.In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their “old Coke” back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed  its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did coca-Cola make?
(a) They did not investigate pricing correctly and priced the product too high.
(b) They defined not investigate dealer reaction and had inadequate distribution.
(c) They defined their marketing research problem too narrowly
(d) They failed to account for the Pepsi challenge taste test in their marketing efforts

Answer : C

35.Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get get more value than they actually do. ____ includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price.
(a) Deceptive promotion (b) Deceptive packaging
(c) Deceptive pricing (d) Deceptive cost structure

Answer : C

36.The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(a) Newspapers (b) Television (c) Direct Mail (d) Radio

Answer : C

37.The first modern environmental movement in the United States began in theAnswer :
(a) 1940s (b) 1950s (c) 1960s and 1970s (d) mid 1980s

Answer : C

38.Costs that do not vary with production or sales levels are calledAnswer :
(a) fixed costs (b) variable costs
(c) standard costs (d) independent costs

Answer : A

39.Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales force structure?
(a) Territorial sales force (b) Product sales force
(c) Customer sales force (d) Hybrid sales force

Answer : A

40.Techonological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(a) decline stage (b) introduction stage
(c) growth stage (d) maturity stage

Answer : A

41.Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(a) Affordable method (b) Percentage-of-Sales method
(c) Competitive-and-parity method (d) Objective -and-task method

Answer : C

42.____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(a) Idea generation (b) Concept development and testing
(c) Idea screening (d) Brainstorming

Answer : C

43.The type of sales force structure in which the sales force sells along product lines is called a
(a) territorial sales force (b) product sales force
(c) customer sales force (d) retail sales force

Answer : B

44.A company is in the _____ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.
(a) product development (b) commercialization
(c) marketing strategy (d) business analysis

Answer : A

45.When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is calledAnswer :
(a) selective sponsorship (b) probing
(c) focus group interviewing (d) the Delphi method

Answer : C

46.All of the following factors can affect the attractiveness of a market segment
EXCEPTAnswer :
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
(c) actual or potential substitute products
(d) the power of buyers in the segment

Answer : B

47.If a government uses barriers to foreign products such as biases against a foreign company’s bids, or product standards that go against a foreign company’s product features, the government is using
(a) protectionism (b) exchange controls
(c) exchange facilitators (d) non-tariff trade barriers

Answer : D

48.The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(a) Target market decisions
(b) Product assortment and services decisions
(c) Pricing decisions
(d) Promotion decisions

Answer : C

49.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to Answer :
(a) become a vehicle for pitching the sponsor’s products
(b) become a vehicle for discriminating in the marketplace
(c) become a means for raising prices
(d) become a means for unfair competition

Answer : A

50.The most logical budget setting method is found in the list below. Which is it?
(a) Affordable method (b) Percentage-of-Sales method
(c) Competitive-parity method (d) Objective-and-task method

Answer : D

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