Published On: Thu, Apr 29th, 2010

Search engines in vogue as the latest promo tool

o    According to IAMAI, there are about 65 mln people who use search engines in India and the market size for search engine advertising is estimated at Rs. 236 cr.
o    India still forms only a small fraction of this big $10 bn global opportunity, which is expected to touch j$23 bn in the next four years.

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